Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.
Online reviews are crucial for today’s businesses. Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. They are widely read and can influence people’s purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: highlighting what’s good.
